“Branding” is a somewhat nebulous term that is often overused and even more often misunderstood. Branding is really just making the most out of the promise or relationship your brand has with your customers and potential customers. Accomplishing this on a basic level doesn’t have to be complicated. Most of the time it just requires setting aside your day-to-day responsibilities for a while, following a few key steps and taking initiative. Here’s a real-world quick-start guide to branding …
After more than a dozen years at several Milwaukee-area agencies and manufacturers, Stacy is responsible for brand development and copywriting at Insight. A graduate of the University of Wisconsin, she has provided strategic planning and award-winning creative executions for a variety of clients including national foodservice, heavy equipment and pharmaceuticals manufacturers for over two decades.
